Predictive Analytics
December 3rd, 2014.
“Big Data is at the foundation of all the megatrends that are happening today”
Hello everyone, today we are going to talk about how Predictive Analytics can help you sort your Big Data and make the most of all that automated data. Even though analytics have been around for a while, predictive analytics requires a sophisticated machine-learning algorithm to effectively account for human variables. The future use of predicitve analytics is without limit, where results will have more to do with the questions we frame and how to frame them.
Think of the advent of Predictive Analytics as a quantum leap in Business Intelligence. This basically helps you target your customers, clients and prospective clients in a whole new way where each person is a segment with advanced segmentation and personalized dynamic content. The fact that machine-learning algorithms can anticipate your clients and automatize content for them means improved engagement, a longer and more productive customer life cycle and less churn.
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ThanK you viewing and following my website
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Anytime Sam, I’ll try to check it out now and then.
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