Campaign Report
eFlyerMaker tracks your campaign performance and provides you with detailed statistics regarding your recipients engagement in real time. These reports are very useful and they are great performance indicators.
Campaign Properties
Property |
Description |
Creation Date |
The date the campaign was created. |
Subject |
The email subject/object line. |
From |
The sender's name and email address. |
Reply-to |
The name of the person to reply to. |
Sent by |
The sender's name. |
Sent on |
The date the campaign was launched. |
Publication Name |
The name of the publication used. |
List used |
The name of the list used. |
Segment used |
The name of the segment used. |
Message sent |
The name of the message used. |
Click to see the list or the message that was used.
Summary
This section displays statistics on your campaign deliverability to your recipients.
Status |
Description |
Delivered |
The recipient has successfully received the newsletter. |
Permanent bounce |
The recipient's email is invalid or non-existent. |
Temporary bounce |
The recipient's email couldn't be reach and eFlyerMaker will try to send the newsletter again. After three unsuccessful tries, the recipient becomes a permanent bounce. |
Spam filtering bounce |
The recipient's email provider has considered your newsletter as spam and has blocked its content. |
Engagement
This section displays statistics on your recipients engagement with your newsletter. eFlyerMaker provides various charts and graphics to properly elaborate your data as well as a timeline to display your campaign's activity.
Status |
Description |
Open |
The recipient has opened the email. |
Click |
The recipient has clicked a link in the newsletter. |
Reply |
The recipient has replied to the sender. |
Unsubscribe |
The recipient has unsubscribe from the newsletter. |
Consent revoked |
The recipient has revoked their consent to receive your newsletters. |
Email Clients
People receiving your newsletter may view your email with various devices; on a desktop computer, a tablet or a mobile phone. Furthermore, your recipients don't necessarily use the same email service platform nor the same operating system. eFlyerMaker provides you these statistics to help you know which device or operating system your audience uses the most.
Also, Gmail uses cached images therefore, we cannot know from which device the emails are opened. Hence the category "Google cache".
Link Popularity & Heat Map
Want to know what your recipients click the most? eFlyerMaker provides a visual heat map of your campaign to show you which zone of your newsletter your subscribers tend to gravitate to. eFlyerMaker shows you which link your recipients click and how many times the link was clicked. You can also view the heat map in a mobile version by selecting the Mobile View tab in the Distribution of clicks on email section.
Statistics
eFlyerMaker also tracks your recipient's actions while displaying the date and time or the occurrence. If a person clicked on a link, eFlyerMaker will show you which link they clicked. These are useful statistics that let you understand your audience's behaviour better towards your content.
Status |
Description |
Delivered |
Campaign has been successfully delivered. |
Hard Bounced |
Campaign has been unsuccessfully delivered; the recipient's email address does not exist, the domain name is unknown or the recipient's email server has completely blocked delivery. |
Soft Bounced |
Campaign has been unsuccessfully delivered; the recipient's mailbox is full, their email server is down or email is too large. |
Spam Filter |
Campaign has been unsuccessfully delivered; the recipient's email server has placed your email in its spam box. |
Opened |
The recipient has opened the email. |
Clicked |
The recipient has clicked a link in the email. |
Replied |
The recipient has replied to the sender. |
Click to expand the search bar functionalities. You can search contacts by field such as email, actions, date or URL.
Actions
Clicked
Displays all your contacts that have clicked a link in your email.
Delivered
Displays all your contacts that your campaign has been successfully delivered to their inbox.
FBL removal
Displays all your feedback loops complaints. Feedback loops occurred when an ISP sends on behalf of the recipient and an email expressing the desire to unsubscribe from your mailing list. This filter lets you know which contact no longer wants to be subscribed and you can then remove them to prevent spam complaints.
Hard bounced
Displays all your contacts that your campaign has failed to deliver to their inbox permanently. Reasons for a hard bounce: recipient email address or domain name does not exist, recipient email server has blocked delivery.
Opened
Displays all your contacts that have opened/read your email.
Replied
Displays all your contacts that have replied to your reply-to email address.
Rescheduled
Displays all your contacts that your campaign has not been able to deliver to their inbox temporarily. This occurs when the sending server is not able to communicate with the receiving server. It is not considered as a soft bounce yet and eFlyerMaker will reschedule the mailout at a later time.
Soft bounced
Displays all your contacts that your campaign has failed to deliver to their inbox temporarily. A soft bounce becomes a hard bounce if your email cannot be delivered to your recipient's inbox after several attempts.
SPAM filter
Displays all your contacts that their email client server has flagged your email as spam.
This filter is useful if you are looking for a particular recipient. Search a contact by typing their email address. eFlyerMaker will list all their actions and interactions with your campaign.
Date
By specifying a date, eFlyerMaker will list actions that occurred during that date. You can search vaguely by year, month or you can search specifically by day and time.
URL
You can look for interactions with a specific link by specifying it's URL.
Next Available Actions
You can export the entire Statistics section into a CSV file by clicking All data or export only the search result by clicking Search results.
