MATCHERAnalytics is a predictive marketing engine that uses keyword technology to assign predictive scores to each product or text content for each customers. In other words, by pairing MATCHERAnalytics with eFlyerMaker, you can send newsletters in which their content can adapt to your subscriber's profile and evolve with them. There are no need to use segments as every customer on the list becomes a unique segment. With integrated predictive analytics, your campaigns will provide the best content for each subscriber by anticipating their needs.
For more information about MATCHERAnalytics, visit MATCHERAnalytics.com.
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Here are some useful tutorials on how to use MATCHERAnalytics