Create a New MATCHERAnalytics List
It is vital to configure your MATCHERAnalytics list properly since your content is predictively selected for your subscribers depending on their profile. As you add new products in your inventory, your list grows and keeping it up to date is important. Otherwise, your campaigns will repetitively feature the same products and your subscribers might lose interest.
From the dashboard, click Create MATCHERAnalytics List in the List tab menu. This will initiate a 4-step process to create a list.
Continue to Step 1 - List Properties