Digital Media Revolution
Digital media continues to grow at an accelerated pace. With more devices that are more mobile than ever, the amount of time we spend online has increased massively over the past ten years, from 30 minutes in 2005 to 2 hours and 18 minutes in 2014 of daily intake.
It’s no wonder then, that Email Marketing and Digital Marketing of all kinds is just so relevant.
Advent of the Tablet
Compared to just 5% of adults using a tablet for online purposes in 2010, four years later this grew to 39%, while using a smartphone more than doubled in five years, from 30% to 66% in 2014.
The following graph illustrates how digital media consumption by Tablet is growing fast.
Mobile Messaging Apps - the New Frontier
WhatsApp, Facebook Messenger and BBM – ten years ago, we’d never heard of them; these days, these instant messaging apps are a key means of communicating.
From 29% of mobile users in 2013 to 42% in 2014, mobile instant messaging has grown rapidly, particularly within the 25-34 year olds, which saw a jump from 38% in 2005 to 80% of internet users between this age group.
Compared to 70% in 2005, 90% of mobile users in 2014 sent text messages, while using our phones to send emails has also grown from 5% in 2005 to 52% in eight years. Making a phone call over the internet (VoIP) stood at 27% in 2013, while a year later this increased to 43%.
Social Media Acceleration
Social media just keeps growing; back in 2007, 22% of internet users aged 16 and above had a social media profile, tripling to 72% in 2014. 81% of social media users log into Facebook, Twitter, LinkedIn and Instagram at least once a day, up from 30% in 2007.
Interestingly, the 35-44 year old age group has seen the biggest growth, with 12% of internet users on social media in 2007 compared to 80%. Meanwhile, in 2014 49% of 55-64 year olds now have a social media profile, an increase of 16% from 2013.
Conclusion
What this points to is of course the way to reach Millenials is via Digital Marketing with websites and campaigns that have responsive design and especially as the economy shifts to E-commerce, drone deliveries, IoT based infrastructure, augmented reality, etc….the way in which digital media will be consumed will continue to shift.
Let’s take a look at the related infographics:
In 2014 we saw:
You will notice too that a lot of these trending social media sites are greated to either instant chat or visual content.
Sources:
http://www.themediaoctopus.com/advertising/how-media-consumption-and-use-has-changed-in-a-decade/
